Recently, many web-publishers reported drastic drops in their Google AdSense earnings and offered up many theories as to why that occurred. The problem was reported in web forums, on popular SEO blogs, and in the comments section of the last WebProNews article on the subject. After all that, we’ve narrowed it down to 8 possible explanations.

In other words, we’re closer, but not there yet. It could be innocent, accidental, natural, or orchestrated, but the majority of you seem to be reporting steep (and for some of you, I mean steep) drops in AdSense earnings. The Search Engine Roundtable poll mentioned last time grew to 135 respondents, and the percentages stayed the same: 55% are reporting decreases in earnings.

It could also be that angry people speak the loudest, but many seem pretty sane in their reporting, saying earnings are declining despite level page views and click-through rates.

But we’re going to err on the side of the smaller guy, assume you’re getting screwed by the big guy, and propose the most possible and/or likely reasons for that. Included with this assumption is that all of you are on the up-and-up with great content, great SEO, great business savvy, and have done everything right but still find yourselves victims of the corporate machine.

See how nice that is? Here goes.

It’s the economy, stupid.

This explanation wins the Occam’s Razor Award—i.e., the simplest explanation is the correct one. As the economy enters a slow-down period, many advertisers are trimming their budgets, decreasing how much they spend on branding-related advertising and redirecting those funds to more direct response ads, which would include AdWords.

One commentator noted the golden rule of the economy: It will fluctuate. This could be what’s happening, and that fluctuation could be swelling on the political side of the content fence as Presidential primaries take center stage on the Information Highway.

Advice: Look into AdWords and improve organic SEO. Otherwise, wait it out like the rest of the economy.

Google got stingy with the AdSense real estate

During an increased focus on conversions rather than clicks and intensified efforts to combat click fraud, Google made AdSense ads more difficult to click. A few have reported that since “the clickable area” of ads was decreased, CTRs have also decreased. At the end of the day, the AdSense drop many publishers are experiencing is a direct result of Google’s offensive against accidental clicks.

Google is another good company gone public

This is a more cynical, greed-driven, conspiracy explanation that may resonate with more distrustful element of the audience. You know how everything seems designed to make you pay more at the gas pump? Reports come out that $3.71 per gallon is the tipping point where Americans will drive less, oil is at record prices as companies collude on what to charge on a street-by-street level, and Exxon cites less supply while setting yet another quarterly profit record by pulling in $1,300 per second, and the oil profiteers in the White House hadn’t seen any type of crisis on the horizon for the past 30 years.

Phew. Try to say all that in one breath. But the theory goes like that. Shareholders like profit.

So, between the third quarter 2007 and when the fourth quarter report came out last week, Google’s stock plummeted from $747 to just a little over $500. No doubt they saw this coming well in advance of their earnings report and looked for ways of tightening things up earnings-wise. It’s especially troubling for Google because not only do they control two-thirds of the search market and 75% of the search ad spend, they report consistent growth that would impress anybody, that would be calls for champagne for any company, except the analysts who expect more of them.

If so, it should make you feel better that they missed estimates anyway.

But as a part of that plan to maximize earnings, Google found a way to decrease what they paid out to publishers while increasing what they took in from advertisers. This would also help offset Google’s recent moves against made-for-AdSense sites developed expressly for domain tasting, an action that costs Google a reported $3 million.

Admittedly though, when you’re dealing in billions, a few million isn’t much – unless you’re trying to make estimates. But Google also reported a 30% increase in AdSense clicks over the fourth quarter 2006, and a 9% increase since the third quarter 2007. So over all, clicks are up.

Even though clicks are up, and revenues seem down for publishers, Google still reported a 34% increase in AdSense revenues over the same period last year and a 12% increase quarter-over-quarter. This is interesting because Google’s traffic acquisition cost—the portion of revenue shared with Google AdSense partners—went up only 1%.

The short version: Clicks are up, revenues are up, amount shared with publishers is level.

Search clicks are better

One proposal says that Google is lowering the estimated value of content clicks in order to protect the value of search clicks, as advertisers shift from network ads to search ads in a slower economy.

You’re being better-dealed

Not much explanation needed on this one. Google’s making more money from big-name advertisers and big-name websites. Smart-pricing is hitting you hardest because you can’t compete with international brands and websites with millions of page views. It also serves as a decent explanation for why Google is sharing the same amount of money with publishers while increasing clicks and revenues.

No fixed advertising contract means no fixed advertising pay-out

One theory is that Google is making deals with others (bigger, higher-budgeted companies) for fixed compensation while slowly increasing their take among AdSense publishers, who have little-to-no control over CPC, or even context. If you don’t have a very specific deal with Google, they can pretty much do what they want.

Ad blindness and Firefox adoption is hurting you

This is an interesting theory because it is simple and plausible. People are ignoring ads at a higher rate, and this has been evidenced by eye-tracking studies, especially when the ads appear in the places they expect them to appear. But also there are ad-blocking programs available via the Firefox browser (and other browsers) that block ads altogether.

It may be that your visitors just can’t see your ads, either by choice or by software.

Google needs a real competitor

Not only does Google run two-thirds of search, but also controls 75% of the search advertising spend. Yahoo gives them a run for their money in display ads, but nobody is even close to knocking the king off the hill.

If you were in that position, what would you do? Would you make it easier for publishers to make money while you made less? When there’s no alternative, you can pretty much do what you want.

What we’re left with

We’re left with what we’re always left with: the same as when webmasters lose ranking in the SERPs. If there’s a sudden drop in search ranking, businesses are on the line, most often because the business is relying too much on Google. We could theorize all day, but if your entire business model is based on what Google can do for you, then your entire business model has a good chance of being sunk.

All your eggs + one basket = fail.

Article taken from: Makemoney-here!

Th0R – http://www.th0r.info

People dreaming. They dreamed about becoming one of those filthy rich millionaires in a single night. They dreamed about becoming one of those successful Internet Marketer or even an Online Entrepreneurship. They dreamed about having billions of dollars from their online businesses. They even dreamed about changing this kind of a lame monthly Google AdSense income:

Into something huge and flashy like this:

Most of them were failing in the progress – but not now! Why? Because I offer you, along with answering the loads of blog comments and emails that I’ve received regarding to the Adjacking method which been described within my very book (titled as US$1,000 per Months from the Internet) the best possible way to cheat Pay-per-Click Companies’ money! And here is my story:

Simple! I prepare 2 files within my very computer named ads.txt and ignore-this.html.

Within the Ignore-this.html I inserted one PPC script which comes from AdSense Campthis! (Indonesia Local PPC Company). The script looks like

And I just upload that Ignore-this.html file onto my very website let’s say to http://example.com/scripts/ignore-this.html (this is just a fiction URL, you need to apply this on your own website).

After the uploading is done – I went to WordPress Plugins Directory to pick up one simple plugin which executed right on the index.php of my WordPress! I found myself stuck with this Let it Snow plugin, it’s quite funny since it only allow snow rains on your index.php for a Christmas celebration or some similar events! LoL!

I uploaded all the plugins component and open my WordPress Administrator Control Panelhttp://example.com/scripts/ignore-this.html into your own ignore-this.html URL) right at the end of the original script – makes it looks like this: in order to edit the very script of this plugin! During the editing process, I just copy and paste an additional codes from my prepared ads.txt (do not forget to change the URL

The next thing I do is to click the update button right on the bottom of the page and activate the plugin:

Viola! That’s it! And what I’ve got is a nice looking blog which will trap it’s visitors to click on my invisible AdSense Camp’s advertisement – the advertisement block itself will invisibly follow my mouse’s cursor makes everyone’s click (no matter where they click) being hijacked to my advertisement! Look at this picture (pay more attention on the loading bar at the bottom of the web-browser):

It then will overcome the biggest problem PPC players ever encountered: the lack of users clicking the ads! This is the evidence that I’ve got just now:

Within only 6 hours of demonstration, I’ve got 2,056 page impressions, with 132 clicks, which makes me Rp. 39,600 (around US$3.80). Let’s do a little math! US$3,80 per 6 hours – we’ve got 24 hours in a day which will makes my earning is somewhere around US$14.40 per day! As you guys know, we have 30 days in a month – and that’s US$432 a month! From doing nothing at all – it’s a set and go kind of a business! Hehehe!

So! What are you waiting for (especially you Indonesian), why don’t try this method now?! Hehehe! Good luck anyway! Happy PPC earning! ^.^

NB: artikel ini juga merupakan jawaban bagi mereka-mereka yang merasa lebih hebat dengan mengirimkan komentar-komentar semacam ini:

Ya! Saya akui saya bukan seorang pakar dan saya masih dalam tahap belajar yang sama dengan semua yang ada disini Namun demikian, setidaknya saya telah membuktikan bahwa saya memang memiliki trik Adjacking yang nyata disini! Bisa kah anda membuktikan bahwa anda tidak hanya menuduh? Tuduhan tanpa alasan itu sama sekali bukan tindakan yang bijaksana dan terpuji!

Special thanks to wSoul for helping me creating another version of the advanced scripts of this AdJacking!

Th0R – http://www.th0r.info

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