The Glossary of SEO
September 1st, 2010 | 
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Absolute link: link, this is a web site and displays the full path connected. AdSense: The Google contextual advertising network. The Adwords: Google ads and web links to auctions. alt attribute: the descriptive text associated with images. Analysis: Measurement and analysis of site statistics and performance indicators. Anchor text: activate the text, and as you click on a link to another site. Back link: the link on a website. Black Hat: a term used all the search engine optimization techniques to manipulate search engine description. Blog: the short blog, blog, usually as a publicly accessible personal journal to use a single Web site. Click-through rate (CTR): the number of clicks on a link, the link as a percentage of the number of views expressed. ((Number of clicks / calls #) × 100) camouflage: manipulation of a black hat SEO techniques from some of the content displayed in the search engine search engine spider is different, then the normal surfers see service. Conversion Rate: Conversion cost-effectiveness criteria to assess – on a certain period has been divided by the total number of visitors expected number of visitors of action. Cost per click (CPC): the amount advertisers pay each time a visitor clicks on the ad host advertising links. (See PPC) cost per thousand (CPM): the per 1,000 people watched the ads cost or market. Crawl: The Internet search engine will update the database on its Web site results. Delisting: From a search engine results page from a distance. meta tag description: A meta tags describe the content of the page. Directory: Create a search page, the index by the human editors. Domain name server (DNS): a computer, human-friendly URLs into computer IP address (word) address translation. External links: links from other sites selling links. Google: the world’s most popular search engine today, also known as the Great Bay, HTML: Hypertext Markup Language is a character labeled as a World Wide Web browser page displays the file set to provide supplementary. Index: search engine’s database, including all of the pages crawled and records. Internal links: a link exists, and links to other pages in your site.
Key words: word (S) or phrase (the first search box type in a person). Keyword density: a certain web page to see the frequency of keywords on the formula. Calculated as the total number of bases in the words on the page mentioned in the text keywords total number of differences. 2-8% keyword density should be decreased. (See keyword stuffing) keywords meta tag: 1 meta tags, the most important keywords, but keywords in the page. Keyword stuffing: 1 hacking techniques, shows by keyword or search term search engine over unnecessary interference. Landing page: target visitors to the page when you click on a link. Link bait: 1 by the content of the material worth buying links to your site generate some useful links to external innovation. Link to Waste: A black hat techniques, and self-control of external links to fake search engine rankings. Long Tail: a targeted keyword (such as group of words, the dog vs. brown male Shih Tzu) small? Meta tag is the result of: a web page for the HTML structure of metadata elements. One-way links: No external link is a link to your site back to the website. Outbound Links: From your website to link to external sites. Previous page: Search engine optimization refers to factors that have an internal web page source code. Front page: Search engine optimization refers to the external factors, is a web page source code. Organic Traffic: Since the index in search engine traffic (the traffic generated to pay). PageRank: The Google’s measure of the value of a particular page. Payment of traffic: the payment of the ad (rather than the use of organic traffic resulting from traffic). Pay per click (PPC): the amount advertisers pay for an ad every time a visitor clicks on the host advertising links. (See the cost per click) position: a position on search engine pages. Reciprocal links: from a web link, the link to the site to exchange links to your site. Robot File: in the root directory of a site search engine instructions ignore the text pages or store files directory. Some spiders keep these instructions, ignore the others. Sandbox: A Theory of probation, must pass a site point. Search engine: allows a Web site or software, Internet users visit a Web page database, documents and web sites to search other information. The most popular Internet search engine Google, Yahoo and ice. Search Engine Optimization: Search Engine Optimization – Planning and review the content of the website to improve its position in the natural, organic search results, including the amendment of the code and content display. SEM: Search Engine Marketing – Marketing is included in the search results page of advertising, may crawl a site for resettlement. SERP: the search engine results page, that search results page. Site Map: XML file format, search engines to differentiate your site structure, and instructions on how often to crawl your site (not to help a specific page HTML site map will lead to confusion). SMO: Social Media OptimizationSpider: a piece of code (packaging), which sent a search engine to create a Web search engine crawling and edit its database.
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