Corporate Blogging
September 18th, 2010 | 
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Blog blog phenomenon has begun to consider the potential business benefits companies. We all agree that through the blog to achieve high level of network news in the Blog rapid spread of the impact of mass media. This blog (blog and their works online community) has a new communication tool, it can start to influence public opinion company. However, the company’s slow response to communication channels, more and more corporate blog’s credibility. Current list of Fortune 500 companies blog showed that only 5 U.S. ‘% of companies have joined the blog in the field. The companies are kicking the unknown terrain, caution and doubt. Business management, public relations personnel and lawyers just beginning to figure out how to submit blog’s commercial potential, especially in their companies did not take into account the possible complications of the advantages. In fact, some companies do not want to “scary” for the World Conference and fear of legal and economic blog blog overturn risks, such as defamation, insults, complaints, disclosure of confidential and proprietary information. Although the name of fear, a number of industry leaders such as Microsoft, IBM Corporation, Sun Microsystems and General Motors, a corporate blog into a few, there has been head forward. These companies realize that a blog is a very effective and inexpensive way for corporate communications and marketing objectives, and with customers and potential customers and increase. Basically, a blog (the blog published by a simple software) of a Blogger (blog author) will prepare and update the blog site of his ideas in a particular subject can be used quickly allows. Written articles in the blog is called “post”, you can link to other blog, website, news features, photographs and audio files. Link added to the text of the blog posts and blog content indexing and search engines such as Technorati’s popular search, and then spread to the Internet.
A business blog, so that readers, whether customers or potential customers of their new products and services, the latest and most accurate information to find. It can help the company, product or service users are familiar with. Through corporate blog, enterprises can directly with customers and potential customers. Two-way communication to create trust and build customer relationships. Business blog is an interaction with existing and potential customers the best choice. Corporate blog as a channel for the company and its customers to meet the common ground and mutual understanding more. A business blog, business can be clearly seen, and under what conditions, their products or services on-line discussion. Through the company blog, the company can keep an ear to the ground, hear that the company’s situation and talk to need it. One is the corporate blog, it gives a human face, an appearance that the isolation and economic entities, individuals or underestimate the benefits. Company blog is reminiscent of people who own products or services to customers and potential customers for the image of passion. This is a dangerous world, where the blog is no exception. The company is the company blog to see the world in the end, it has some basic knowledge of DOS and precautions corporate blog in your best interest. First on the agenda is not clear whether your company needs a corporate blog. A blog can be inappropriate for your company. Not all of the corporate culture to tolerate open and direct communication, so that the internal corporate blog successful. There are other blog can not be consistent with the practices and requirements of the situation. Of course there are risks to consider. The main risk is that the content and nature of the tone may be subject to review or comment on, but only in a limited range. If a business blog for your business culture, staff will write a blog or choose who is to say, the most important decisions. A good corporate blog is the one who is in his professional experts in the field. He also wrote a passion and sincerity. Your blog’s purpose is to give your customers and prospects in conversation the most effective way to commitment, start a conversation in your topic is important to your business blog writing sincere and honest. He should have good writing skills. More importantly, it should be a respect for his colleagues and the calm reaction of the outbreak. Blog is an intensive media. People who blog for your company should be able to make those criticisms, although they cool. Most likely, the ideal person is not your CEO. Statement is not thriving company blog. In the corporate blog, goal / mission is essential. Blog of the yield value, must take into account the development of specific goals. Some of these objectives may be to encourage enterprises to improve their reputation, improve customer service and respond to customers and the story behind the scenes, behind the scenes “feel” of the corporate culture, new products or services, and more description. The most important thing is to have your goals clear. You have to want you, and they affirmed. As with any business, enterprises also must be regularly assessed and how you achieve those goals. If the blog proved to be futile, and then make changes. If it still does not work, then stop blog. Take time to understand your customers or potential customers. Care to find out what your audience interested in you must determine what their needs are and what services you can perform them. In order to develop their attention, a participatory dialogue and confidence. To be credible, you will be exposed to great content – ideas, opinion, news and information. Content must not long, but it should be very interesting. Corporate blog does not turn away from the selected category or theme should be. This does not mean you can not in your personal blog posts, as you should, but the audience you like to read your blog, it is injected with a long list of individuals connected rumors. You engage your audience lively and substantive discussion. They said that taking into account their views and responses. Respond in a professional and objective manner, whether positive or negative comments. This is your audience think that means that in any case, the number of complaints and criticism. Not to themselves. Answered truthfully, increase your credibility. The public to make comments, is a distinct characteristic of the blog. Is important to the success of open blog. This means that you are using a filter or feedback management, monitoring and management advice and delete spam (unwanted comments). For a blog, in order to achieve its mission, not frequently updated. Post often continuously, daily or weekly, at least. They are generous with you. Link is one of the reasons the blog has become a popular online communication tools. Best corporate blog, often not, many links in each blog post. They created a corporate blog policy. Set what information will be publicly restrictions. Clear what is allowed and what is not. Legal issues appear in the blog. Is best to have some safety net. Policies in the preparation of the blog, it is best to do some research and publishing the proposed measures to get some feedback. As should or should not do, do not close, the existing staff blog. More often than not, employees have written blog. It may be caused by the recent wave of complaints from the oil all or it may be a relaxing holiday in the Maldives in the snapshot. Maybe this person is singing the praise of the company’s new products. Why, then, this is not what you want employees to blog blog a dialogue. Before the crisis can not wait to break in the establishment of a corporate blog. It takes time to see the blog may be the result. Let your business blog anonymously or hide behind a number of imaginary characters. The audience will know that it will have a negative impact. Finally, the blog is not a panacea. It does not single-handedly to reverse its troubled company. Business blog should be combined with other marketing and communications tools to achieve the desired results.
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